Track in-app purchase events in Amplitude

Use in-app purchase event from iOS and Android in Amplitude to find patterns in customer behavior and inform marketing strategies.

Use the Amplitude integration to:

  • Follow cohorts

    Follow a cohort throughout their lifecycle to realize overarching trends.

  • Identify customer paths

    Measure the path of a user from marketing material to the purchase of a subscription

  • Connect product usage to IAPs

    Track ustomers based on specific actions, such as watching a specific episode of a show after subscribing.


Using our Amplitude integration you can connect the following events:

  • Initial Purchase
  • Trial Started
  • Trial Converted
  • Trial Cancelled
  • Renewal
  • Cancellation
  • Uncancellation
  • Non Subscription Purchase
  • Billing Issues
  • Expiration
  • Product Change

Resources Related to Amplitude

Content to help you make the most of this RevenueCat Integration.

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarie, PhotoRoomOlivier Lemarie, PhotoRoom
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