Facebook Ads In-App Purchase Attribution
Get the full in-app performance picture from Facebook Ads including trials, subscriptions, cancelations and more.
With this integration you can:
Track campaign revenue
Follow the long-tail revenue from your Facebook Ads campaigns
Send subscription events
Send trial starts, trial conversions, and renewals directly from RevenueCat to Facebook Ads Manager.
Better understand behavior
Monitor trials, churn, and MRR from campaigns.
Event names
RevenueCat allows you to choose from different 'Standard' Facebook event names. Using 'Standard' events is recommended by Facebook for optimizing advertising campaigns and audiences.
- Trial Started
Recommended Facebook Event: StartTrial
- Trial Converted
Recommended Facebook Event: Subscribe
- Initial Purchase
Recommended Facebook Event: Subscribe
- Renewal
Recommended Facebook Event: Subscribe
- Non-Renewing Purchase
Recommended Facebook Event: Purchase
Sync in-app purchase data to your entire stack
View all integrations
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarie, PhotoRoom