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The Intercom integration is available to all users signed up after September '23, the legacy Grow and Pro plans, and Enterprise plans. If you're on a legacy Free or Starter plan and want to access this integration, migrate to our new pricing via your billing settings.

Intercom can be a helpful integration tool in understanding what stage a customer is in and reacting accordingly. You can use Intercom’s comprehensive communication and engagement system to retain customers.

With our Intercom integration, you can:

Create Intercom filters for users that canceled free trials.
Allow customer support to communicate with loyal users with access to all the information they need to solve their problem or even grant them a promotional subscription.
Send an onboarding campaign to a user in a free trial

With accurate and up-to-date subscription data in Intercom, you'll be set to turbocharge your customer support ⚡️

Integration at a Glance

Includes Revenue	Supports Negative Revenue	Sends Sandbox Events	Includes Subscriber Attributes	Sends Transfer Events	Optional Event Types
❌	❌	Toggle on in Settings	❌	❌	non_subscription_purchase_event expiration_event billing_issue_event product_change_event

Events

The Intercom integration tracks the following events:

Event	Default Event Name	Description	App Store	Play Store	Amazon	Stripe	Promo
Initial Purchase	rc_initial_purchase_event	A new subscription has been purchased.	✅	✅	✅	✅	❌
Trial Started	rc_trial_started_event	The start of an auto-renewing subscription product free trial.	✅	✅	✅	✅	❌
Trial Converted	rc_trial_converted_event	When an auto-renewing subscription product converts from a free trial to normal paid period.	✅	✅	✅	✅	❌
Trial Cancelled	rc_trial_cancelled_event	When a user turns off renewals for an auto-renewing subscription product during a free trial period.	✅	✅	✅	✅	❌
Renewal	rc_renewal_event	An existing subscription has been renewed or a lapsed user has resubscribed.	✅	✅	✅	✅	❌
Cancellation	rc_cancellation_event	A subscription or non-renewing purchase has been cancelled. See cancellation reasons for more details.	✅	✅	✅	✅	✅
Non Subscription Purchase	rc_non_subscription_purchase_event	A customer has made a purchase that will not auto-renew.	✅	✅	✅	✅	✅
Expiration	rc_expiration_event	A subscription has expired and access should be removed. If you have Platform Server Notifications configured, this event will occur as soon as we are notified (within seconds to minutes) of the expiration. If you do not have notifications configured, delays may be approximately 1 hour.	✅	✅	✅	✅	✅
Billing Issue	rc_billing_issue_event	There has been a problem trying to charge the subscriber. This does not mean the subscription has expired. Can be safely ignored if listening to CANCELLATION event + cancel_reason=BILLING_ERROR.	✅	✅	✅	✅	❌
Product Change	rc_product_change_event	rc_product_change_event A subscriber has changed the product of their subscription. This does not mean the new subscription is in effect immediately. See Managing Subscriptions for more details on updates, downgrades, and crossgrades.	✅	✅	❌	✅	❌

Setup

1. Connect with Intercom

Navigate to your project in the RevenueCat dashboard and find the Integrations card in the left menu. Select + New

Choose Intercom from the Integrations menu
Click the Connect with Intercom button in your project settings.

2. Set Event Names

Once your account is connected, you can configure the event names that we'll send to Intercom. If you leave any field blank, we'll just use our default names.

👍
You're all set!
That's all there is to it! You'll now be seeing subscription events in Intercom. Woohoo!

Sample Events

Below are sample JSONs that are delivered to Intercom for each event.

{
  "product_identifier": "one_week_premium",
  "app_id": "app1234567890",
  "user_payload": {
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
    "custom_attributes": {
      "latest_store": "PLAY_STORE",
      "latest_entitlement": "pro",
      "expires_at": 1663252169
    }
  },
  "event_payload": {
    "event_name": "rc_initial_purchase_event",
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
    "created_at": 1662992969,
    "metadata": {
      "product_identifier": "one_week_premium",
      "entitlement": "pro",
      "store": "PLAY_STORE",
      "expires_at": 1663252169
    }
  }
}

{
  "app_id": "app1234567890",
  "event_payload": {
    "created_at": 1662992969,
    "event_name": "rc_trial_started_event",
    "metadata": {
      "app_id": "app1234567890",
      "entitlement": "premium",
      "environment": "production",
      "expires_at": 1663252169,
      "product_identifier": "one_week_premium",
      "store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  },
  "product_identifier": "one_week_premium",
  "user_payload": {
    "custom_attributes": {
      "expires_at": 1663252169,
      "latest_entitlement": "premium",
      "latest_store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  }
}

{
  "app_id": "app1234567890",
  "event_payload": {
    "created_at": 1663021598,
    "event_name": "rc_trial_converted_event",
    "metadata": {
      "app_id": "app1234567890",
      "entitlement": "premium",
      "environment": "production",
      "expires_at": 1663626398,
      "product_identifier": "one_week_premium",
      "store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  },
  "product_identifier": "one_week_premium",
  "user_payload": {
    "custom_attributes": {
      "expires_at": 1663626398,
      "latest_entitlement": "premium",
      "latest_store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  }
}

{
  "app_id": "app1234567890",
  "event_payload": {
    "created_at": 1662993211,
    "event_name": "rc_trial_cancelled_event",
    "metadata": {
      "app_id": "app1234567890",
      "cancellation_reason": "UNSUBSCRIBE",
      "entitlement": "premium",
      "environment": "production",
      "expires_at": 1663252169,
      "product_identifier": "premium_sub",
      "store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  },
  "product_identifier": "premium_sub",
  "user_payload": {
    "custom_attributes": {
      "expires_at": 1663252169,
      "latest_entitlement": "premium",
      "latest_store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  }
}

{
  "app_id": "app1234567890",
  "event_payload": {
    "created_at": 1663021649,
    "event_name": "rc_renewal_event",
    "metadata": {
      "app_id": "app1234567890",
      "entitlement": "premium",
      "environment": "production",
      "expires_at": 1663626449,
      "product_identifier": "one_week_premium",
      "store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  },
  "product_identifier": "one_week_premium",
  "user_payload": {
    "custom_attributes": {
      "expires_at": 1663626449,
      "latest_entitlement": "premium",
      "latest_store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  }
}

{
  "app_id": "app1234567890",
  "event_payload": {
    "created_at": 1662993557,
    "event_name": "rc_cancellation_event",
    "metadata": {
      "app_id": "app1234567890",
      "cancellation_reason": "UNSUBSCRIBE",
      "entitlement": "premium",
      "environment": "production",
      "expires_at": 1663529651,
      "product_identifier": "one_week_premium",
      "store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  },
  "product_identifier": "one_week_premium",
  "user_payload": {
    "custom_attributes": {
      "expires_at": 1663529651,
      "latest_entitlement": "premium",
      "latest_store": "APP_STORE"
    },
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
  }
}

{
  "product_identifier": "100_tokens",
  "app_id": "app1234567890",
  "user_payload": {
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
    "custom_attributes": {
      "latest_store": "PLAY_STORE",
      "latest_entitlement": null,
      "expires_at": null
    }
  },
  "event_payload": {
    "event_name": "rc_non_subscription_purchase_event",
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
    "created_at": 1607569472,
    "metadata": {
      "product_identifier": "100_tokens",
      "entitlement": null,
      "store": "PLAY_STORE",
      "expires_at": null,
      "environment": "production"
    }
  }
}

{
  "product_identifier": "one_month_pro",
  "app_id": "app1234567890",
  "user_payload": {
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
    "custom_attributes": {
      "latest_store": "APP_STORE",
      "latest_entitlement": "pro",
      "expires_at": 1652444925
    }
  },
  "event_payload": {
    "event_name": "rc_expiration_event",
    "user_id": "$RCAnonymousID:87c6049c58069238dce29853916d624c",
    "created_at": 1652444925,
    "metadata": {
      "product_identifier": "one_month_pro",
      "entitlement": "pro",
      "store": "APP_STORE",
      "expires_at": 1652444925,
      "environment": "production",
      "expiration_reason": "UNSUBSCRIBE"
    }
  }
}

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Integration at a Glance

Events

Setup

1. Connect with Intercom

2. Set Event Names

👍You're all set!

Sample Events

👍
You're all set!