Subscription App Glossary

All the terms and acronyms you need to know while navigating the world of subscription mobile app building and growth

a

A/B testing

ARPU: Average revenue per user

Activation

App store optimization (ASO)

Apple Search Ads (ASA)

Auto-renewal

Soft paywall

b

Billing cycle

c

Cancellation

Churn rate

Customer acquisition cost (CAC)

Customer relationship management (CRM)

d

Downsell

f

Free trial

Freemium

g

Google App Campaigns (GAC)

Google Play Billing Library

Grace period

h

Hard activations

Hard paywall

i

In-app purchase

l

LTV/CAC ratio

Lifetime value (LTV)

m

Monthly recurring revenue (MRR)

Multi-platform

p

Paymium

Paywall

r

Renewal

Renewal rate

Retention rate

RevenueCat

s

Software development kit (SDK)

StoreKit

Subscription

t

Trial conversion rate

Trial period

Trialing

u

Universal App Campaigns (UAC)

Upsell

v

Virality

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Olivier Lemarie, PhotoRoomOlivier Lemarie, PhotoRoom
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